Donald Trump is proving that even with an impeachment that he can fundraise more than any of the Democratic candidates. His reelection campaign has been on fire, and now his campaign is planning one of their biggest ad spends to date – a $10 million ad to play during the Super Bowl.
For 2020, the presidential reelection campaign will be spending massive amounts of money. A 60 second time slot has already been purchased to air on the February 2 Super Bowl. With this being the most-watched TV event of the year, it’s sure to make a splash for his campaign.
What’s not clear is how the commercial time will be used. It may be a single ad that spans 60 seconds or it may be two ads that are split into 30 seconds. What’s expected is that it will air earlier in the game when viewership is at the highest.
Over the past year, the Trump campaign has amassed a significant amount of fundraising dollars. A combined $463 million was raised in 2019 from the Republican National Committee and the Trump campaign. With close to $200 million still on hand, they’re prepared to push harder and stronger than any of the DNC candidates.
The Super Bowl is taking place just one day before the Iowa Democratic caucus, too, so the timing couldn’t be better. However, it’s not just the Super Bowl that the money will be spent on. The spending effort will cover TV, radio, and digital advertising over the next month.
Millions of dollars are going to be spent to reach out to some of the key voting blocs, ranging from Latinos to women to African Americans. The campaign has been aggressively wooing black voters recently, taking ads out on some of the different African American-owned newspapers and radio stations.
Brad Parscale, the campaign manager for President Trump, has said that Trump staying aggressive and keeping the campaign open since 2016 has made it easier to get the reelection campaign underway. Within days of Trump being inaugurated in 2017, he said that he would seek reelection – and that has helped considerably.
With about 300 days out from the next election, there’s a high-performance campaign in place and Parscale says that all is needed is to “give it some gas.”
The Trump campaign is no stranger to advertising during major sporting events. The reelection campaign also had commercials that aired during the World Series in 2019, identifying that Trump wasn’t a “Mr. Nice Guy” but that it takes a “Donald Trump” to change the country.
Trump does have some competition this time around, however. In addition to the $10 million ad purchased by Trump, Michael Bloomberg has also spent that same amount of money. The former mayor of New York City is a self-funded billionaire and is working to give Trump a run for his money, quite literally.
Close to 100 million people tuned in to watch the Super Bowl in 2019. At this point, the only politicians that people will learn about is Trump and Bloomberg. The other candidates simply don’t have the kind of cash to compete on such an epic level.
Trump aides have identified that the content of the Super Bowl ad is still being decided. They’re going to roll out the ad to supporters via text message on the days leading up to the game. The goal will be to build their supporter list.
The Trump campaign has had the advertising time reserved since December, talking with Fox who is responsible for airing the game.
Republicans spent most of 2019 building the “war chest” of fundraising efforts so that they had the money to do some high-spending during the election year. There was a significant amount of capitalization over the impeachment efforts. Although the Dems were hoping that it would hurt him, it did just the opposite. More money has been coming in since the impeachment than before, so Trump should really thank the House for all that they were able to accomplish for him.
This past Saturday, Jared Kushner, a White House senior adviser, and Ronna McDaniel, RNC Chairwoman, toasted some of the major givers at a thank-you event held in Palm Beach, Florida. There will also be a high-dollar fundraiser hosted at Mar-a-Lago later in the month.
Now that Trump has proven that he has the money to compete against any of the Dems who could win the primaries, it’s now all about winning over the minorities. That, and everyone gets to stay tuned to decide what kind of message is worth $10 million.